Hire the Right Candidate!
Voters often complain about who best to vote for.
We get it. People are busy and don’t have time to deep dive every candidate.
The problem with elections is Election Night. Someone gets hired NO MATTER WHAT.
In business, if no candidate is acceptable, we ask for more candidates to interview and hire someone better, later. We do not have this luxury on Election Night.
This is why your vote decison is so important. Your vote is HIRING DECISION.
Here is how to think about it...
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Hire Like a Boss!
In business, hiring great people is the most important decision a business can make. Why shouldn't we think like a boss when we are hiring elected leaders?

CS does the research using business hiring techniques to identify the best conservative candidate running.
Sometimes this is easy to do and other times it is very hard. Sometimes candidates even change their stripes after the election.
Hiring is not perfect, but CS’s seeks to give you the information to effectively find the best and true candidate seeking your vote.
Incumbency or Newcomer?
Anyone who offers their service to the community deserves our respect, but not automatically our vote.
Incumbents are the easiest to evaluate. They have a record of voting and actions to establish their authenticity. They are asking to be rehired. Should they? Their record is evidence. The best conservative records are easily articulated and not obscured. So, there is no reason to take a chance on someone else if the incumbent has proven to be true conservative performer. If the incumbent has proven to be a poor choice, then voters should take a chance on a newcomer who might be better.

Newcomers are a bit more difficult as they do not have a proven conservative record. It is easy to put up a MAGA website with all the right words, but do the words have conservative actions and deeds that offer some level of proof? If so, then they are a worthy candidate and may offer good leadership for us.
RINOs, Establishment and "former" liberals are always a risk. As the political winds shift, there are candidates who shift with them. As a default, they should not be considered for your vote unless the choices are scant. Even then, they should be interviewed with healthy skepticism.
Your Vote is not a Valentine Card...
A common mistake is to vote based on whether they “like” a candidate or not. Of course, ‘likability’ is preferred trait in a candidate, but it not the only reason to choose them.

Remember, we are electing a representative in our government. Liking someone is not the same as how they will vote on your behalf. A truly conservative candidate is a conservative vote in Congress or in the AZ Legislature. Elections are about power and have real political consequences. Use facts and logic to make your vote decision, not emotions.
Vote with your head, not your heart. Political power is measured in votes, not personal feelings.
Far more important are the actual skills and experiences a candidate brings to the job. Some candidates simply say they are “conservative” with no actual examples to prove their conservatism.
Other candidates simply whitewash their past to fit the politics of the moment. This has been particularly true of RINOs (and even liberals) declaring themselves to be MAGA. Their past views still matter and should be explained.
You are hiring someone to represent you in government. Vote like a business owner.
What about Endorsements?
Who doesn't love getting endorsed - especially candidates!
Endorsements can be good, but they SHOULD NOT be used as the primary reason to make a hiring decision. The past performance and background of a candidate is the best indicator of future performance, not endorsements.
If a candidate is talented and genuinely conservative, expect them to be able to tell you three solid reasons to hire them. Listen for real, tangible examples of conservative values in action. In this case, endorsements further enhance a great candidate.
If the candidate is a dud or not a true conservative, they will often overuse their endorsements to make you think they are a favorable choice. Hold them accountable to give facts about THEM, not some who endorsed them.
Endorsements are not inherently bad, but an endorsement alone IS NOT the reason to vote for someone. Test to see if the candidate's background lives up to the endorsements they have collected.
Crimson Saguaro does not include endorsements in making hiring recommendations. We do the deeper work to know if a candidate should hired.
Endorsements are easy to get. A true conservative record is not.
The Primary is critically important...
The Primary Election is held in the summer and narrows the candidate field to those who will run against a liberal opponent during the General Election in the fall.

Our political polarization has amplified the critical importance of the Primary Election (July). Of course, everyone should vote in both elections!
Importantly, many local city councils (like Scottsdale and Fountain Hills) are "non-partisan". The Primary is just the first-round election. Candidates who get enough Primary votes are elected to office and do not need to run in the General. The next voted candidates run again in the November.
For non-parisan elections, ask deeper questions. It is easy for a candidate to hide when they do not have to expose their actual party affilaitions.
Roughly, 40% of conservative voters in the NE Valley of Phoenix (CD1) do not vote in the Primary, but do vote in the General. If just an additional 10% of these conservative voters participate in the Primary, we would pick the best candidates to beat the liberals and would win the local non-partisan elections hands down!
We can win big if we get out to vote in the Primary.
The Choice is Yours!
Hopefully, this gives some insight how to consider the cast of your vote.
Hire the right candidate on Election Night!
